Can a small Mediterranean fishing village transform into a luxury and glamour destination? For Saint-Tropez, the answer is a resounding yes. Comparing what Saint-Tropez offers with another coastline is both right and wrong. Right, because it shares common points with destinations like Porto Cervo or Marbella that have become symbols of luxury and glamour. Wrong, because Saint-Tropez achieved this refinement much earlier and built it not merely as a flashy resort but on the foundation of decades of cultural heritage.

Everything began in 1956. While Brigitte Bardot was filming 'And God Created Woman' on Pampelonne Beach, the foundations of Club 55, still legendary today, were laid. Then in 1967, Hotel Byblos opened the doors of Les Caves du Roy and redefined how nightlife should be experienced on the French Riviera. Saint-Tropez was no longer just a small Mediterranean fishing village; it had become the meeting point for artists, aristocrats, businesspeople, and the international jet set.

What is interesting is that despite all the years that have passed, these two symbols still preserve their original spirit. Club 55, under the management of the same family, in the same location and under the shade of pine trees, continues to serve those elegant lunches that defy time. As I look back, I am still amazed by how Saint-Tropez has maintained its essence over the years, making it a must-visit destination for anyone looking for a luxurious and glamorous getaway in 2026.